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So far this year, 7 out of every 10 cars Acura has sold were SUVs. Yet in two days of talks with executives, product planners, and engineers, there was notone single mention of the MDX or RDX. Meaning: the trucks might rake in the sales, but it's Acura's sedans that matter. And none more so than the TLX. We're still waiting for the Legend.We're sick of saying it, but Acura's naming scheme is a poor attempt at copycatting the Germans.
It took Mercedes some 90 years to come up with amarketing-run naming scheme-and by that time, it had cemented its reputation as one of the world's premier automobile builders. Acura is a made-up brand,created by a marketing department—and it started out with the best name in the business: Legend. The company's new names (, TLX, ), like its lastones (CL, TL, RL) are a nonsensical, jumbled alphabet-soup mess to buyers.Enough, already, Acura: just put a Legend badge on this car.